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Big Machines Case Study
Problem: BigMachines, acquired by cloud solutions company, Oracle, is a leading cloud-based configure, price, and quote solution provider. By combining ...

Building a Best-in-Class BDR Program for B2B Success
The BDR Revolution: Why It Matters Now More Than Ever Business development representatives (BDRs) are emerging as a pivotal force in driving predictable ...

4 Ways to Sell Yourself on LinkedIn
LinkedIn is among the most effective resources for networking available to sales consulting professionals and sales teams. Here are tips for leveraging the ...

Cargo Agency
Client Info: Cargo is a full-service, fully integrated marketing agency with locations in the US, Canada, and the Netherlands. Their global specialty is ...

Seminary Now
Background Founded in 2019, Seminary Now is a subscription-based, streaming video platform that delivers exclusive biblical, theological, and practical ...

Impactful B2B Marketing Requires These Core Elements
Deploying marketing that positively impacts your brand, pipeline, and revenue requires more than ever before. The days of being able to drive results ...

ProAct Case Study
ProAct Case Study Problem: ProAct Services is a Michigan-based provider of industrial air and water treatment services. The company and its Private Equity ...

How to Lose a BDR Team in 60 Days
This is a “How-To” on what NOT to do. A showcase of where things can go terribly wrong in those first 60 days of building a BDR team.

How Aligning Sales and Marketing Bolsters Pipeline: 11 Best Practices from Jason Torgler at A-Lign
Sales and marketing efforts rarely grow at the exact same pace. In some instances, marketing comes first and the sales team figures out, "Alright, what do ...

Brant InStore Case Study
Brant InStore Case Study Problem: Brant InStore is a Canadian based large-format print provider servicing major North American retailers such as Ulta ...

True Partners Consulting Case Study
Problem: True Partners Consulting, a Waud Capital portfolio company, is a dynamic tax and business advisory firm. The firm and its private equity owner ...

Growth Engine E-Book
Marketing Engine 2.0, or The Growth Engine, paints a picture of all the parts and pieces required to achieve revenue acceleration. Download our eBook, The ...

“Straight from the Street Series” - #4
Straight from the Street Series - Article #4

Unboxing SEKO’s Success: The Logistics of Growing a BDR Team

How to Avoid Overspending on your Virtual Sales Team
Outsourcing sales and marketing is a significant growth driver when scaling your business. Virtual sales teams allow companies to acquire new customers ...

Private Equity, BDR Teams, and... Tom Thibodeau?
At Sales Empowerment Group, we love using a good sports metaphor in our blog posts. So, when we heard Tom Thibodeau, the current New York Knicks coach and ...

BDR/SDR Outbound Victories - October
Shoutout to Molly Chesna who was hired away by our client. Molly was at SEG for 7 months and since then set over 240 meetings. Our client has created a ...

How to Build a Healthy Inside Sales Team: An Overview
What are the best indicators of fitness? Turns out, it depends on who you ask. Experts like those in the U.S. Army or heading the YMCA, stick with four ...

Five Ways to Update Your Social Sales Strategy During Unpredictable Times
Navigating your social media sales strategy during an unpredictable and highly reactive news cycle can feel like a high-stakes tightrope walk, 20 stories ...

Achieving a Trusted Advisor Relationship with a Client
This is the ultimate level of establishing a relationship with a client. How do you get there?

Azimuth Case Study
Azimuth Case Study Problem: For the modern-day business to grow there is a need for a strong, reliable staffing partner. Enter Azimuth LLC, a recruiting ...

Recruit. Train. Manage. What we can learn from Tom Brady and Patrick Mahomes
Patrick Mahomes was the 10th pick in the 2017 NFL Draft. Second quarterback taken.

Discussing Accelerating Revenue Growth with Businessolver’s Dave Moore
Dave Moore, Senior VP of North American Sales for Businessolver on accelerating revenue growth.

Accelerating Revenue with Lead Generation
The evolution of sales continues to be everchanging; however, one thing stays very consistent: how do you fill the frontend of the sales funnel with leads? ...

What’s Your Sales Process? 3 Tips to Avoid the Big Fail
Depending on the source, either Ben Franklin or prominent, 1970s author, Alan Lakein, famously said that failure to plan was planning to fail. They were ...

How to Turn Suspects Into Prospects and Customers
While visiting a new client recently this subject came up… “How can we do a better job of converting suspects and prospects into customers? What kind of ...

Ambulatory Management Solutions
Problem: After several attempts, and a seven-figure investment, of bringing on experiences healthcare sales leaders to hire, train, and develop a sales ...

Case Study – Planiform
Systematic Support for a Next-Gen Solution

Have You Included Super Users to Your CRM Ecosystem?
Identifying and Preparing Your CRM Super Users