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How to Get Your Company's Brand Strategy Ready to Rebound!
I’m writing this as the nation and particularly Chicago is fervently watching “The Last Dance,” the compelling documentary of the 6th championship season ...

Optimum Safety Management
Background Optimum Safety Management is a full-service safety management firm located in the Chicago region, serving clients both regionally and ...

Fantasy Revenue Team Draft Kit
You're a VP of Sales / Chief Revenue Officer and you're building a Revenue Team from scratch. Here's our Draft Kit for the "Fantasy Revenue Team Draft."

8 Reasons Why Sales Reps Stop Prospecting
Ups and downs, strikes and gutters—it's the world of sales. All reps struggle with the opposite poles of trying to find new clients while trying to take ...

BDR/SDR Outbound Victories - November
One of our BDRs, Natalie, will be hired away this month after being on her account for less than two months. The exciting and unique twist is that the ...

Accelerating Growth
We are excited to release the Fall issue of Sales Empowerment Group’s Magazine Accelerating Growth. Read how marketing and sales leaders can focus on ...

Azimuth Case Study
Azimuth Case Study Problem: For the modern-day business to grow there is a need for a strong, reliable staffing partner. Enter Azimuth LLC, a recruiting ...

How to Set Up an Effective Sales Training Program that Drives Outcomes
There is a lot that has been written lately by Gartner (Buyer seller journey) and others like CSO insights (2018 Buyer Seller gap) that highlights how ...

Private Equity, BDR Teams, and... Tom Thibodeau?
At Sales Empowerment Group, we love using a good sports metaphor in our blog posts. So, when we heard Tom Thibodeau, the current New York Knicks coach and ...

INBOUND 2024: Copilots, Agents, and AI – Oh My!
It may have been mentioned once or twice, but we’ve done a little work with HubSpot over the years. Not for nothing, we’re low-key HubSpot OGs that ...

Ted Lasso: Secretly Content Marketing?
I was watching an episode of Ted Lasso when it hit me: Is this secretly an Apple commercial?

Why You Need KPIs before Building Your Marketing and Sales Technology
Which comes first, the plan or the KPIs?

The Changing Landscape of Inside and Outside Sales
Recent studies have found that in the world of sales, outside sales are still the dominant style, but inside sales are growing at a faster rate.

SEG All-Star Alums: Hear from Jillian Laughlin and Mykhal Suide
Over the last 10 years, we've hired, trained, and managed over 1,000 BDR/SDRs. During this time, we've developed our own version of Cooperstown with our ...

BDR/SDR Outbound Victories - December
Great story to share as we close out 2021.

Cargo Agency
Client Info: Cargo is a full-service, fully integrated marketing agency with locations in the US, Canada, and the Netherlands. Their global specialty is ...

How a Sales Process Can Minimize Hit-or-Miss Marketing
What does the sales process have to do with hit-or-miss marketing? It’s a fair question, but the truth is marketing and sales should be intertwined at ...

How an Outsourced Consulting Firm Can Optimize Your Sales Operations
Businesses that lack a consistent, efficient sales operation are likely to find themselves challenged by competitors better equipped for sales enablement, ...

Siteline Interior Carpentry Case Study
Problem: Client wanted to increase their profile beyond being a provider of carpentry services to a total solutions construction partner in the high-margin ...

Outsourcing a BDR/SDR team
Back in 2011, Aaron Ross released his bestselling book Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of ...

Businessolver Case Study
Problem: Businessolver is a leader in the SaaS-based benefits administration technology services space and private equity backed by Warburg Pincus. In ...

Case Study – Xirgo
Improving Market Share for a Profitable Sale

Achieving a Trusted Advisor Relationship with a Client
This is the ultimate level of establishing a relationship with a client. How do you get there?

Ambulatory Management Solutions
Problem: After several attempts, and a seven-figure investment, of bringing on experiences healthcare sales leaders to hire, train, and develop a sales ...

Cultivate Advisors
Situation Cultivate works with small business owners to create a custom plan for their business. Every owner has unique challenges, experience and goals. ...

Accelerating Growth: Private Equity Edition
In this edition we will focus on best practices we have implemented alongside Private Equity Firms. We have learned a lot from our Private Equity partners ...

Sales Benchmark Index Case Study
SBI and SEG partnership: SBI is a management consulting firm that specializes in improving the Go-to-Market of enterprise B2B companies to enable them to ...

DeCurtis
Background DeCurtis is the leader in transformational experience technology focused on cruise but applicable to restaurants, theme parks, and the extended ...

CIVIX Case Study
Background CIVIX delivers software and services to transform the public sector -- including elections, ethics, business services, grants, disaster ...