
Filter by Content Type
Filter by Category


Tips to Become a More Successful Salesperson
As every salesperson knows, there are “easy” sales and there are “tough” sales. When a sales prospect becomes a buying customer, all’s right with the world ...

How to Increase Odds of Finding the Right VP of Sales
Over the past few years, there has been a big shift in the Sales Management and VP of Sales role for small- to medium-size organizations.

Ted Lasso: Secretly Content Marketing?
I was watching an episode of Ted Lasso when it hit me: Is this secretly an Apple commercial?

BDR/SDR Outbound Victories - November
One of our BDRs, Natalie, will be hired away this month after being on her account for less than two months. The exciting and unique twist is that the ...

Recruit. Train. Manage. What we can learn from Tom Brady and Patrick Mahomes
Patrick Mahomes was the 10th pick in the 2017 NFL Draft. Second quarterback taken.

Are You Watering Your CRM Garden for the Best Yield?
We all know that if you tend to a garden by preparing the soil, are diligent in watering, pull out weeds, and give the plants the necessary nutrients, they ...

Use AI to supercharge your lead generation
Artificial intelligence (AI) is perforating every industry in one way or another. When it comes to sales, AI has significantly changed how sales teams ...

How Sales Outsourcing Can Help Transform and Grow Your Company
There are many compelling reasons to consider sales outsourcing for startups, family owned-businesses, investment-backed businesses and established ...

Cultivate Advisors
Situation Cultivate works with small business owners to create a custom plan for their business. Every owner has unique challenges, experience and goals. ...

HILLARD HEINTZE Case Study
Find out how we helped a consulting firm with lead generation, enabling its sales team spend more time closing sales HILLARD HEINTZE Case Study Problem: ...

Level X Consulting
Level X consultants execute complex finance and accounting projects and serve as interim management team members in a range of corporate environments. Our ...

Livongo
Background Livongo is a chronic condition management application for businesses to provide their employees. Livongo’s goal is to drive behavioral changes ...

5 Sales Techniques that Set You Apart from the Competition
Regardless of the company or industry, every salesperson has competitors. It’s up to you to leverage your knowledge and sales expertise in order to set ...

Cargo Agency
Client Info: Cargo is a full-service, fully integrated marketing agency with locations in the US, Canada, and the Netherlands. Their global specialty is ...

Building a BDR/SDR Team from Scratch: 9 Best Practices from VP of Sales Josh Fosburg
We were thrilled to have Josh Fosburg (VP of Enterprise Sales - WordPress VIP) join us for a webinar focused entirely on building BDR/SDR teams from ...

You Want to Be a Leader, But Can You Handle the Truth?
After being fortunate enough to be in positions of leadership for over 30 years, my experience taught me the truth of why leaders fail and succeed. Many ...

“Straight from the Street Series” - #3
Straight from the Street Series - Article #3

Meeting Tomorrow Case Study
Problem: Meeting Tomorrow is an industry leader in providing audiovisual and technology equipment rentals and services to organizations and events ...

Seminary Now
Background Founded in 2019, Seminary Now is a subscription-based, streaming video platform that delivers exclusive biblical, theological, and practical ...

Private Equity, BDR Teams, and... Tom Thibodeau?
At Sales Empowerment Group, we love using a good sports metaphor in our blog posts. So, when we heard Tom Thibodeau, the current New York Knicks coach and ...

Unboxing SEKO’s Success: The Logistics of Growing a BDR Team

After the Webinar is More Important than Before the Webinar
Imagine a hierarchy of content marketing efforts (in terms of how much time and resources are needed to create). Personally, I'd rank blog and social media ...

How Aligning Sales and Marketing Bolsters Pipeline: 11 Best Practices from Jason Torgler at A-Lign
Sales and marketing efforts rarely grow at the exact same pace. In some instances, marketing comes first and the sales team figures out, "Alright, what do ...

Crushing SQL Targets with your BDR Team: How Aligning Sales and Marketing Bolsters Pipeline

Accelerate Growth with Customer Success: 7 Best Practices from Carema Consulting
At least 90 percent of our blog's content focuses on new business sales, BDR teams, and/or content marketing. Even our name itself, Sales Empowerment ...

How to Build a Healthy Inside Sales Team: An Overview
What are the best indicators of fitness? Turns out, it depends on who you ask. Experts like those in the U.S. Army or heading the YMCA, stick with four ...

Accelerate Growth with Customer Success

Building a BDR/SDR Team from Scratch

Accelerating Growth
We are excited to release the Fall issue of Sales Empowerment Group’s Magazine Accelerating Growth. Read how marketing and sales leaders can focus on ...