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BDR/SDR Outbound Victories - October
Shoutout to Molly Chesna who was hired away by our client. Molly was at SEG for 7 months and since then set over 240 meetings. Our client has created a ...

Case Study - Sales Benchmark Index
SBI and SEG partnership: SBI is a management consulting firm that specializes in improving the Go-to-Market of enterprise B2B companies to enable them to ...

BDR/SDR Outbound Victories - December
Great story to share as we close out 2021.

Case Study - CIVIX
Background CIVIX delivers software and services to transform the public sector -- including elections, ethics, business services, grants, disaster ...

Your B2B Message Should Be Emotional, Engaging And Compelling
Let me know if this sounds familiar. You’re in your company’s leadership team meeting and you’re all discussing lead generation, sales performance and ...

Five Ways to Update Your Social Sales Strategy During Unpredictable Times
Navigating your social media sales strategy during an unpredictable and highly reactive news cycle can feel like a high-stakes tightrope walk, 20 stories ...

Use AI to supercharge your lead generation
Artificial intelligence (AI) is perforating every industry in one way or another. When it comes to sales, AI has significantly changed how sales teams ...

Case Study - S-CUBE
Problem: S-CUBE is a company specializing in supplying product fixtures and hardware to major retailers across the country. Over the last decade, they ...

Demand Generation Campaigns Underperforming? 10 Upgrades To Make Today!
Unlike inbound marketing, which supports using gated content to turn a visitor into a lead and then nurturing them until they engage, demand generation is ...

Exceed Your Q4 Number with These Easy-To-Implement Marketing Strategies
Autumn is here, but it’s not too late to impact 2018 results with these easy-to-implement marketing campaigns.

You Want to Be a Leader, But Can You Handle the Truth?
After being fortunate enough to be in positions of leadership for over 30 years, my experience taught me the truth of why leaders fail and succeed. Many ...

New York Yankees (and your sales team) need a good Farm System
If you've seen some of our LinkedIn posts/blog posts/eBooks, you know we love a good sports analogy. Today is no exception! And, since the playoffs are ...

Recruit. Train. Manage. What we can learn from Tom Brady and Patrick Mahomes
Patrick Mahomes was the 10th pick in the 2017 NFL Draft. Second quarterback taken.

Tough Economic Times Signal A Return To Inbound Marketing Tactics
I’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last ...

January Newsletter
Team Dynamix is Here! Thrilled to announce our new sales assessment software. Team Dynamix helps B2B companies better structure their sales teams, decide ...

“Straight from the Street Series” - #3
Straight from the Street Series - Article #3

The Sales Talent Challenge
Every organization wants to set more meetings and grow their new business pipeline. But what's the best way to accelerate growth while simultaneously ...

7 Critical Capabilities CEOs Need in Their Digital Marketing Agency
Startups are tricky. Expectations are high, the work is endless and passion is a requirement. But even if you’re a CEO of a startup and you have all that, ...

Accelerating Growth Magazine: The Truth
Over the past decade, SEG has worked alongside hundreds of sales and marketing leaders. The number one issue we see is misalignment between marketing and ...

Case Study – Corporate Concepts
Background - Corporate Concepts is a corporate furniture dealership that does space planning, specifications, delivery, and installation. For over 35 ...

CRM Automation = Recurring Revenue
Out of sight, out of mind — be it with clients or prospects, it’s a dangerous position for companies and their sales team to be in. Prospects may not ...

Growth Engine E-Book
Marketing Engine 2.0, or The Growth Engine, paints a picture of all the parts and pieces required to achieve revenue acceleration. Download our eBook, The ...

How to Avoid Overspending on your Virtual Sales Team
Outsourcing sales and marketing is a significant growth driver when scaling your business. Virtual sales teams allow companies to acquire new customers ...

SEG All-Star Alums: Hear From Gabriel Sanford and Azucena (Suzy) Gonzalez
No two BDR/SDRs have the exact same path at Sales Empowerment Group (SEG). But the ideal career "journey" for our sales professionals looks something like ...

Why You Should Spend Advertising Dollars on a BDR/SDR
I don't want this post to come across as anti-ad agency.

How an Outsourced Consulting Firm Can Optimize Your Sales Operations
Businesses that lack a consistent, efficient sales operation are likely to find themselves challenged by competitors better equipped for sales enablement, ...

The Inbound Lead Optimization Engine: A Blueprint for Filling Your Funnel Fast
Everybody talks about leads and everyone wants leads. Executive teams measure marketing teams based on how many leads they generate. Lead management is a ...

Not all marketing is measurable
You know that Clark Griswold-esque house in the neighborhood? The one that's got a few blow-up snowmen in the front yard. Hundreds, if not thousands, of ...

Case Study – Antunes
Background Antunes is a leading custom foodservice equipment manufacturer, specializing in cooking, water treatment, automation and digital solutions for ...