After the Webinar is More Important than Before the Webinar
Imagine a hierarchy of content marketing efforts (in terms of how much time and resources are needed to create). Personally, I'd rank blog and social media ...
Find out how we helped a consulting firm with lead generation, enabling its sales team spend more time closing sales HILLARD HEINTZE Case Study Problem: ...
SEG All-Star Alums: Hear from Jillian Laughlin and Mykhal Suide
Over the last 10 years, we've hired, trained, and managed over 1,000 BDR/SDRs. During this time, we've developed our own version of Cooperstown with our ...
Background – The crew at Indigo Wild is a conglomeration of delightfully wacky plant lovers with a passion for natural bliss and soul-tingling good vibes. ...
Problem: S-CUBE is a company specializing in supplying product fixtures and hardware to major retailers across the country. Over the last decade, they ...
Impactful B2B Marketing Requires These Core Elements
Deploying marketing that positively impacts your brand, pipeline, and revenue requires more than ever before. The days of being able to drive results ...
Building a BDR Program - 5 Things we Learned from Brian Bourke at SEKO Logistics
Last week, we hosted a webinar with special guest Brian Bourke, Chief Growth Officer at SEKO Logistics. During this (virtual) fireside chat, we asked Brian ...
The Inbound Lead Optimization Engine: A Blueprint for Filling Your Funnel Fast
Everybody talks about leads and everyone wants leads. Executive teams measure marketing teams based on how many leads they generate. Lead management is a ...
What’s Your Sales Process? 3 Tips to Avoid the Big Fail
Depending on the source, either Ben Franklin or prominent, 1970s author, Alan Lakein, famously said that failure to plan was planning to fail. They were ...
Situation Cultivate works with small business owners to create a custom plan for their business. Every owner has unique challenges, experience and goals. ...
You Want to Be a Leader, But Can You Handle the Truth?
After being fortunate enough to be in positions of leadership for over 30 years, my experience taught me the truth of why leaders fail and succeed. Many ...
One of our BDRs, Natalie, will be hired away this month after being on her account for less than two months. The exciting and unique twist is that the ...
As every salesperson knows, there are “easy” sales and there are “tough” sales. When a sales prospect becomes a buying customer, all’s right with the world ...
How an Outsourced Consulting Firm Can Optimize Your Sales Operations
Businesses that lack a consistent, efficient sales operation are likely to find themselves challenged by competitors better equipped for sales enablement, ...
Problem: After several attempts, and a seven-figure investment, of bringing on experiences healthcare sales leaders to hire, train, and develop a sales ...
How Sales Outsourcing Can Help Transform and Grow Your Company
There are many compelling reasons to consider sales outsourcing for startups, family owned-businesses, investment-backed businesses and established ...
Background Vivante Health is an innovative digital health company reinventing the way chronic conditions are managed, gut first. Their program brings ...
Background on K-Ratio: K-Ratio provides market research, dynamic pricing, and risk management services in conjunction with its award-winning Freight ...
5 Sales Techniques that Set You Apart from the Competition
Regardless of the company or industry, every salesperson has competitors. It’s up to you to leverage your knowledge and sales expertise in order to set ...
Is your sales team ready for the BDR/SDR games? Do you have future gold medal winners on your team? This ebook shows how to recruit, train, and manage top ...
Marketing Engine 2.0, or The Growth Engine, paints a picture of all the parts and pieces required to achieve revenue acceleration. Download our eBook, The ...
Building a BDR Team: Our new BDR is "afraid of the phone"
When building your BDR team, especially if you’re hiring right out of college, it’s common for a few new hires to come in and be reluctant - or downright ...
The evolution of sales continues to be everchanging; however, one thing stays very consistent: how do you fill the frontend of the sales funnel with leads? ...
Building a Best-in-Class BDR Program for B2B Success
The BDR Revolution: Why It Matters Now More Than Ever Business development representatives (BDRs) are emerging as a pivotal force in driving predictable ...
As the demographics of the American workforce continue to change, we can expect to see a number of cultural shifts in the workplace. Corporate cultures ...
Building a BDR Team: Creating a Winning Environment
This is an ongoing series about building a BDR team and overcoming some of the common challenges that arise—especially if it’s your first time building one ...
Gatekeeper Case Study Problem: Gatekeeper Systems had the leading market share in a category that wasn’t growing. Their loss prevention technologies were ...
In this edition we will focus on best practices we have implemented alongside Private Equity Firms. We have learned a lot from our Private Equity partners ...
SBI and SEG partnership: SBI is a management consulting firm that specializes in improving the Go-to-Market of enterprise B2B companies to enable them to ...
Clarity Insights, and SEG partnership: Clarity Insights mission is to deliver high-value, industry-focused solutions that encompass otherwise siloed ...
Every organization wants to set more meetings and grow their new business pipeline. But what's the best way to accelerate growth while simultaneously ...
Client Info: A pioneer of video personalization, SundaySky helps companies of all sizes use video for personalized experiences and transformational ...
Out of sight, out of mind — be it with clients or prospects, it’s a dangerous position for companies and their sales team to be in. Prospects may not ...
Brant InStore Case Study Problem: Brant InStore is a Canadian based large-format print provider servicing major North American retailers such as Ulta ...
Vintage Tech Recyclers Case Study Problem: Vintage Tech Recyclers leads the electronic recycling industry in marketplace ethics by providing industry best ...
You're a VP of Sales / Chief Revenue Officer and you're building a Revenue Team from scratch. Here's our Draft Kit for the "Fantasy Revenue Team Draft."
SEG’s Action Selling Named to Selling Power Magazine’s Top Sales Training Companies 2024 List
Action Selling®, part of the SEG family of companies, has been included on Selling Power’s Top Sales Training Companies 2024 list. This list recognizes ...
How To Set Expectations With Your CEO On Lead Generation
Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter. Or you’re the new CRO ...
Problem: Client wanted to increase their profile beyond being a provider of carpentry services to a total solutions construction partner in the high-margin ...
Are You Watering Your CRM Garden for the Best Yield?
We all know that if you tend to a garden by preparing the soil, are diligent in watering, pull out weeds, and give the plants the necessary nutrients, they ...
How to Build a B2B Brand Strong Enough to Be Considered an Industry Leader
Marketing is about improving your odds of success and successfully branding your product or service is a powerful way of doing just that. Here are some ...
You know that Clark Griswold-esque house in the neighborhood? The one that's got a few blow-up snowmen in the front yard. Hundreds, if not thousands, of ...
Background Antunes is a leading custom foodservice equipment manufacturer, specializing in cooking, water treatment, automation and digital solutions for ...
How to Get Your Company's Brand Strategy Ready to Rebound!
I’m writing this as the nation and particularly Chicago is fervently watching “The Last Dance,” the compelling documentary of the 6th championship season ...
At Sales Empowerment Group, we love using a good sports metaphor in our blog posts. So, when we heard Tom Thibodeau, the current New York Knicks coach and ...
Developing your people and working through a learning and development plan is often a coaching experience that requires time, energy, and deep thought.
Since Microsoft bought LinkedIn in 2016 for $26.2 billion, the platform has undergone countless changes. With those changes implemented, LinkedIn is still ...
Back in 2011, Aaron Ross released his bestselling book Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of ...
Building a BDR/SDR Team from Scratch: 9 Best Practices from VP of Sales Josh Fosburg
We were thrilled to have Josh Fosburg (VP of Enterprise Sales - WordPress VIP) join us for a webinar focused entirely on building BDR/SDR teams from ...
Historically, when a B2B company built their BDR/SDR team, they would handle all the recruiting, hiring, training, and managing. This was true when ...
How Aligning Sales and Marketing Bolsters Pipeline: 11 Best Practices from Jason Torgler at A-Lign
Sales and marketing efforts rarely grow at the exact same pace. In some instances, marketing comes first and the sales team figures out, "Alright, what do ...
Driving Revenue Through Inbound and Outbound Techniques
Companies have problems. All sorts, shapes, and sizes. Sales solves a lot of those problems. Because of that, companies attempt to grow revenue in all ...
Problem: BigMachines, acquired by cloud solutions company, Oracle, is a leading cloud-based configure, price, and quote solution provider. By combining ...
Five Ways to Update Your Social Sales Strategy During Unpredictable Times
Navigating your social media sales strategy during an unpredictable and highly reactive news cycle can feel like a high-stakes tightrope walk, 20 stories ...
Hiring Lesson from a 6-Year-Old – 'Straight from the Street Series' #2
When it comes time to find your next great sales all-star, one of the most frequent questions I hear on the street is, “What traits should I be looking for ...
How to Build a Healthy Inside Sales Team: An Overview
What are the best indicators of fitness? Turns out, it depends on who you ask. Experts like those in the U.S. Army or heading the YMCA, stick with four ...
Over the past decade, SEG has worked alongside hundreds of sales and marketing leaders. The number one issue we see is misalignment between marketing and ...
Do you know the number one reason CRM system fail? User adoption. In fact, Forrester Research says “lack of user adoption is responsible for 70% of failed ...
Every organization wants to set more meetings and grow their new business pipeline. But what's the best way to accelerate growth while simultaneously ...
While visiting a new client recently this subject came up… “How can we do a better job of converting suspects and prospects into customers? What kind of ...
Problem: True Partners Consulting, a Waud Capital portfolio company, is a dynamic tax and business advisory firm. The firm and its private equity owner ...
Shoutout to Molly Chesna who was hired away by our client. Molly was at SEG for 7 months and since then set over 240 meetings. Our client has created a ...
Background Founded in 2019, Seminary Now is a subscription-based, streaming video platform that delivers exclusive biblical, theological, and practical ...
How a Sales Process Can Minimize Hit-or-Miss Marketing
What does the sales process have to do with hit-or-miss marketing? It’s a fair question, but the truth is marketing and sales should be intertwined at ...
Team Dynamix is Here! Thrilled to announce our new sales assessment software. Team Dynamix helps B2B companies better structure their sales teams, decide ...
SEG All-Star Alums: Hear From Gabriel Sanford and Azucena (Suzy) Gonzalez
No two BDR/SDRs have the exact same path at Sales Empowerment Group (SEG). But the ideal career "journey" for our sales professionals looks something like ...
New York Yankees (and your sales team) need a good Farm System
If you've seen some of our LinkedIn posts/blog posts/eBooks, you know we love a good sports analogy. Today is no exception! And, since the playoffs are ...
If you follow Gary Vaynerchuk ("GaryVee") on LinkedIn, you might have seen him use the following concept. The idea is to start with one big piece of ...
Azimuth Case Study Problem: For the modern-day business to grow there is a need for a strong, reliable staffing partner. Enter Azimuth LLC, a recruiting ...
Accelerate Growth with Customer Success: 7 Best Practices from Carema Consulting
At least 90 percent of our blog's content focuses on new business sales, BDR teams, and/or content marketing. Even our name itself, Sales Empowerment ...
Have you been considering a new growth partner to solve your current problems? In this eBook, we’ll share why you should be working with a growth partner ...
Last week I had the pleasure of speaking at SalesHacker Midwest, here in Chicago. It was a dynamic mix of sales people and sales leaders - B2B sellers in a ...
Background Parker Dewey offers the largest network of highly motivated college students and recent graduates who are excited to complete short-term, paid, ...
Recently I had the pleasure of speaking at SalesHacker Midwest here in Chicago. It was a dynamic mix of salespeople and sales leaders – B2B sellers in a ...
The Strategic Role of BDR Teams in Modern Sales In the always-moving world of B2B sales, business development representatives (BDRs) play a critical role ...
Background – PANOS Brands ® is a consumer products foods company that manages a unique portfolio of shelf stable and perishable specialty food and beverage ...
Artificial intelligence (AI) is perforating every industry in one way or another. When it comes to sales, AI has significantly changed how sales teams ...
Client Info: Cargo is a full-service, fully integrated marketing agency with locations in the US, Canada, and the Netherlands. Their global specialty is ...
Problem: Businessolver is a leader in the SaaS-based benefits administration technology services space and private equity backed by Warburg Pincus. In ...
Background DeCurtis is the leader in transformational experience technology focused on cruise but applicable to restaurants, theme parks, and the extended ...
LinkedIn is among the most effective resources for networking available to sales consulting professionals and sales teams. Here are tips for leveraging the ...
Ups and downs, strikes and gutters—it's the world of sales. All reps struggle with the opposite poles of trying to find new clients while trying to take ...
SCRIPTS KILL DEALS: The Real Reason Many SaaS Deals Fail
Employees within great SaaS companies adore their own technology; so much so that they seldom ask prospective clients what outcomes they need in order to ...
Background Livongo is a chronic condition management application for businesses to provide their employees. Livongo’s goal is to drive behavioral changes ...
Level X consultants execute complex finance and accounting projects and serve as interim management team members in a range of corporate environments. Our ...
How to Avoid Overspending on your Virtual Sales Team
Outsourcing sales and marketing is a significant growth driver when scaling your business. Virtual sales teams allow companies to acquire new customers ...
Imagine you’re watching Sunday Night Football. It’s overtime, and your favorite team is down to one last play. In the huddle, they call the only one that ...
We are excited to release the Fall issue of Sales Empowerment Group’s Magazine Accelerating Growth. Read how marketing and sales leaders can focus on ...
It may have been mentioned once or twice, but we’ve done a little work with HubSpot over the years. Not for nothing, we’re low-key HubSpot OGs that ...
ProAct Case Study Problem: ProAct Services is a Michigan-based provider of industrial air and water treatment services. The company and its Private Equity ...
How to Set Up an Effective Sales Training Program that Drives Outcomes
There is a lot that has been written lately by Gartner (Buyer seller journey) and others like CSO insights (2018 Buyer Seller gap) that highlights how ...
Tatum LLC Case Study Problem: Tatum, a Randstad company, is a leading management consulting firm that helps companies navigate critical points throughout ...
Background - Corporate Concepts is a corporate furniture dealership that does space planning, specifications, delivery, and installation. For over 35 ...
