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Case Study - Cargo Agency
Client Info: Cargo is a full-service, fully integrated marketing agency with locations in the US, Canada, and the Netherlands. Their global specialty is ...

Impactful B2B Marketing Requires These Core Elements
Deploying marketing that positively impacts your brand, pipeline, and revenue requires more than ever before. The days of being able to drive results ...

Case Study – Seminary Now
Background Founded in 2019, Seminary Now is a subscription-based, streaming video platform that delivers exclusive biblical, theological, and practical ...

Case Study – Corporate Concepts
Background - Corporate Concepts is a corporate furniture dealership that does space planning, specifications, delivery, and installation. For over 35 ...

The Changing Landscape of Inside and Outside Sales
Recent studies have found that in the world of sales, outside sales are still the dominant style, but inside sales are growing at a faster rate.

8 Questions to Ask Your HubSpot Marketing Agency Before Hiring Them
More and more companies are using HubSpot. More and more companies are leveraging marketing to drive revenue. More and more companies realize that ...

Crushing SQL Targets with your BDR Team: How Aligning Sales and Marketing Bolsters Pipeline

Ted Lasso: Secretly Content Marketing?
I was watching an episode of Ted Lasso when it hit me: Is this secretly an Apple commercial?

What Is A Revenue Generation System?
Businesses run on systems. You have a system for paying the bills. You have a system for hiring. You have a system for firing. You have a system for ...

Growth Engine E-Book
Marketing Engine 2.0, or The Growth Engine, paints a picture of all the parts and pieces required to achieve revenue acceleration. Download our eBook, The ...

How a Sales Process Can Minimize Hit-or-Miss Marketing
What does the sales process have to do with hit-or-miss marketing? It’s a fair question, but the truth is marketing and sales should be intertwined at ...

Case Study – Indigo Wild
Background – The crew at Indigo Wild is a conglomeration of delightfully wacky plant lovers with a passion for natural bliss and soul-tingling good vibes. ...

The BDR/SDR Games
Is your sales team ready for the BDR/SDR games? Do you have future gold medal winners on your team? This ebook shows how to recruit, train, and manage top ...

How Video Dramatically Improves These 6 Popular Marketing Tactics
Are you still hesitating to use video in your content marketing and general marketing execution? What’s holding you back? The cost? It’s dropped ...

Are You Watering Your CRM Garden for the Best Yield?
We all know that if you tend to a garden by preparing the soil, are diligent in watering, pull out weeds, and give the plants the necessary nutrients, they ...

9 Sales Improvements Clients See From The HubSpot CRM In The First 30 Days
Over the years, we’ve seen a wide variety of clients move from one CRM or another to the HubSpot CRM. In that time, we’ve documented what improvements our ...

Building a BDR/SDR Team from Scratch

How to Lose a BDR Team in 60 Days
This is a “How-To” on what NOT to do. A showcase of where things can go terribly wrong in those first 60 days of building a BDR team.

1 Case Study – Crosby Hops
Expanding Community & Growth

Accelerating Growth Magazine: The Truth
Over the past decade, SEG has worked alongside hundreds of sales and marketing leaders. The number one issue we see is misalignment between marketing and ...

How Aligning Sales and Marketing Bolsters Pipeline: 11 Best Practices from Jason Torgler at A-Lign
Sales and marketing efforts rarely grow at the exact same pace. In some instances, marketing comes first and the sales team figures out, "Alright, what do ...

8 Ways HubSpot Transforms Your Sales From Zero To Hero
We recently talked about how HubSpot can turbocharge your marketing. Today, we’re narrowing down into sales and covering how HubSpot dramatically improves ...

5 Reasons To Integrate Video Into Your Website Strategy
If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “How Video Will Take Over The World,” ...

How To Select a HubSpot Agency for Your Technical HubSpot Work
Once HubSpot unlocked the back end of its platform, the entire suite of tools became just a little more complicated. This meant the limits of what you can ...

Case Study - Optimum Safety Management
Background Optimum Safety Management is a full-service safety management firm located in the Chicago region, serving clients both regionally and ...

The Top 10 Sales Metrics You Must Be Tracking (Part 2 of 2)
Last week, we published a blog article with five of the top 10 sales metrics you must be tracking. This week, we’ll continue the conversation with the ...

Building a BDR Team: In-House vs. Outsourcing
The Strategic Role of BDR Teams in Modern Sales In the always-moving world of B2B sales, business development representatives (BDRs) play a critical role ...

Case Study - Livongo
Background Livongo is a chronic condition management application for businesses to provide their employees. Livongo’s goal is to drive behavioral changes ...

Inbound Marketing Vs. Demand Generation: Is There A Difference?
As marketers, we’re often asked if inbound marketing and demand generation are the same. Our answer? Not exactly.