SEG’s Action Selling Named a Top 20 Sales Training Company
Action Selling, SEG’s sales training division, has been named a Top 20 Sales Training and Enablement Company for 2025 by Training Industry. It’s another ...
Building a Best-in-Class BDR Program for B2B Success
The BDR Revolution: Why It Matters Now More Than Ever Business development representatives (BDRs) are emerging as a pivotal force in driving predictable ...
The Strategic Role of BDR Teams in Modern Sales In the always-moving world of B2B sales, business development representatives (BDRs) play a critical role ...
How a Sales Process Can Minimize Hit-or-Miss Marketing
What does the sales process have to do with hit-or-miss marketing? It’s a fair question, but the truth is marketing and sales should be intertwined at ...
Impactful B2B Marketing Requires These Core Elements
Deploying marketing that positively impacts your brand, pipeline, and revenue requires more than ever before. The days of being able to drive results ...
We recently explored how to tell if you’re doing hit-or-miss marketing. We even shared a quick test to make it easy to determine if you (or some other ...
After the Webinar is More Important than Before the Webinar
Imagine a hierarchy of content marketing efforts (in terms of how much time and resources are needed to create). Personally, I'd rank blog and social media ...
4 Ways to Get More Out of Your Content Marketing Efforts
Organic content is often something that people think of month to month or even week to week. From blog topics to social media copy to starting a podcast, ...
Not so long ago, sustainable products were fringe offerings and barely a blip on the radar of mainstream consumers. However, over the last several years as ...
How To Set Expectations With Your CEO On Lead Generation
Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter. Or you’re the new CRO ...
The Top 10 Sales Metrics You Must Be Tracking (Part 2 of 2)
Last week, we published a blog article with five of the top 10 sales metrics you must be tracking. This week, we’ll continue the conversation with the ...
The Top 10 Sales Metrics You Must Be Tracking (Part 1 of 2)
How is your sales effort going? Are you hitting your numbers? If you’re like most of the CEOs I’ve talked with over the past few months, you’re up one ...
How do I know if my marketing is working? We get this question every week. How do I know if my agency is adding value and helping us? Another common ...
How To Select a HubSpot Agency for Your Technical HubSpot Work
Once HubSpot unlocked the back end of its platform, the entire suite of tools became just a little more complicated. This meant the limits of what you can ...
6 Areas to Audit for a High-Performing HubSpot Instance
Since becoming a HubSpot Solutions Partner over 12 years ago, the team at Square 2 has been in hundreds of HubSpot instances. Not only have we onboarded ...
20 Ways a HubSpot Admin Helps You Generate Leads and Revenue
Let’s be no fluff here – HubSpot has become much more complicated over the past few years. The HubSpot admin role is no longer a nice to have; for most ...
Measure Your Revenue Generation Efforts In A Single Score
We use scores to measure a lot of important aspects of our lives. A credit score measures how well we pay our bills and how much debt we’ve incurred. A BMI ...
8 Secrets To Moving Your Marketing Automation And CRM To HubSpot
Your marketing and sales efforts are evolving. You’re hiring more people, you’re leaning into creating a more remarkable sales process, and you’ve started ...
5 Ways To Generate More Leads Today From Your Existing Website Visitors
Want to generate more leads fast? One of the best ways is to turn your existing website visitors into new leads and potential sales opportunities by adding ...
How HubSpot Admins Help Generate More Leads And Close New Customers
At Square 2, we’ve been working with HubSpot for almost 13 years, and we’ve seen the product change dramatically over that time. Today, HubSpot is a highly ...
Your B2B Message Should Be Emotional, Engaging And Compelling
Let me know if this sounds familiar. You’re in your company’s leadership team meeting and you’re all discussing lead generation, sales performance and ...
How Healthy Is Your Business Around Revenue Generation? Find Out Here
If you’re reading any business articles, talking to any business people or attending business events, it should be clear to you that month-over-month ...
6 New Plays For Your Sales Team If You Want To Exceed Quota This Month
How did you do versus quota in January? How did your sales team do? What about February (we’re halfway through the month)? Are you going to hit it or miss ...
Tough Economic Times Signal A Return To Inbound Marketing Tactics
I’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last ...
Businesses run on systems. You have a system for paying the bills. You have a system for hiring. You have a system for firing. You have a system for ...
Find Out What You're Missing From Your Digital Marketing Efforts
The answer is a complicated one simply because the challenge of generating leads, new sales opportunities and new customers is also complex — especially ...
A Massive Checklist Of 25 Things You Need To Do To Generate Revenue
When it comes to hitting your month-over-month revenue goals, you have to do a lot of things well and do all of them simultaneously. It’s like juggling a ...
New York Yankees (and your sales team) need a good Farm System
If you've seen some of our LinkedIn posts/blog posts/eBooks, you know we love a good sports analogy. Today is no exception! And, since the playoffs are ...
9 Sales Upgrades To Produce New Customer Revenue In Days, Not Months
Everyone asks us these questions: What can I do today to generate more revenue tomorrow? How quickly will the recommendations you’re suggesting start ...
What’s The Difference Between First-Party Data And Third-Party Data?
You’ve probably started to hear more about first-party data and third-party data. At INBOUND 22, it was a major topic of conversation. This is primarily ...
HubSpot CMS Vs. WordPress CMS – Which One Is Right For You?
We work with many companies that are considering moving their website from WordPress to HubSpot, and we get asked weekly: What’s the difference between ...
7.5 New Hacks To Keep Your Lead Nurturing Campaigns Producing Results
Today, marketing execution is hypercomplex. It has multiple moving parts with multiple tactics running simultaneously, and it’s supported by technology ...
For businesses that have a constantly updating page of products or services, keeping your website up to date can be almost impossible. Consider one of our ...
The 10 Best Sales Questions To Increase Your Close Rate
I’ve been on more than 10,000 sales meetings over the past 20 years. I typically get involved when the prospect is well qualified and we’re putting ...
Why A Digital Marketing Agency Makes More Sense During A Recession
A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely ...
Demand Generation Campaigns Underperforming? 10 Upgrades To Make Today!
Unlike inbound marketing, which supports using gated content to turn a visitor into a lead and then nurturing them until they engage, demand generation is ...
5 Reasons To Integrate Video Into Your Website Strategy
If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “How Video Will Take Over The World,” ...
Be A Maverick Storyteller: 3 Ways To Engage And Connect On Your Website
Did you head to the movies to see “Top Gun: Maverick” recently? Yep, you and millions of others. The movie’s opening weekend in North America saw the ...
The Website Upgrades That Always Drive Leads, Rankings And New Sales
Every business has a website. Every website has a variety of different pages. To you, all the pages might seem similar, but websites should have very ...
The Ultimate Guide To Best Practices Around HubSpot Portal Management
Does any of this sound familiar? You inherited the company’s HubSpot portals and they’re a mess, or your company recently purchased HubSpot, and you’re ...
6 Ways To Ensure You Get Leads For Your Startup In Weeks, Not Months
It’s the age-old question marketing pros are asked every single day: How long is this going to take? Business leaders want to know how long it will take ...
The Top 10 B2B Sales Improvement Tactics For Revenue Generation
We get asked to help out with marketing tactics frequently, and the improvements we’re asked to help out with are almost always because the company needs ...
10 Signals Your HubSpot Portals Might Be Messed Up
You just came out of a meeting with your CMO and CEO. The marketing results for the company are consistently mediocre. You’ve managed to generate a certain ...
Your Company’s Story Is Everything And Yours Gets A Failing Grade
So many companies think lead generation and revenue growth is about marketing or sales execution. In other words, the ads, the website, the emails, the ...
How To Rescue Your HubSpot Portal In Days, Not Weeks Or Months
Lately, we’ve been talking to a lot of people with HubSpot who seem to have let it get a little out of control. You might be in a similar situation. ...
How To Find Help When You Need HubSpot Technical Support
HubSpot has become exponentially more complex over the past few years. This is good and not so good. It’s good in that there is almost nothing you can’t do ...
7 Critical Capabilities CEOs Need in Their Digital Marketing Agency
Startups are tricky. Expectations are high, the work is endless and passion is a requirement. But even if you’re a CEO of a startup and you have all that, ...
9 Sales Improvements Clients See From The HubSpot CRM In The First 30 Days
Over the years, we’ve seen a wide variety of clients move from one CRM or another to the HubSpot CRM. In that time, we’ve documented what improvements our ...
8 Ways HubSpot Transforms Your Sales From Zero To Hero
We recently talked about how HubSpot can turbocharge your marketing. Today, we’re narrowing down into sales and covering how HubSpot dramatically improves ...
SEG All-Star Alums: Hear From Gabriel Sanford and Azucena (Suzy) Gonzalez
No two BDR/SDRs have the exact same path at Sales Empowerment Group (SEG). But the ideal career "journey" for our sales professionals looks something like ...
8 Ways HubSpot Transforms Your Marketing From Drab To Fab
You bought HubSpot and your lead flow hasn’t improved. You’ve tried to improve your marketing, but nothing seems to be working. You’ve done some emails, ...
Team Dynamix is Here! Thrilled to announce our new sales assessment software. Team Dynamix helps B2B companies better structure their sales teams, decide ...
SEG All-Star Alums: Hear from Jillian Laughlin and Mykhal Suide
Over the last 10 years, we've hired, trained, and managed over 1,000 BDR/SDRs. During this time, we've developed our own version of Cooperstown with our ...
One of our BDRs, Natalie, will be hired away this month after being on her account for less than two months. The exciting and unique twist is that the ...
Shoutout to Molly Chesna who was hired away by our client. Molly was at SEG for 7 months and since then set over 240 meetings. Our client has created a ...
If you follow Gary Vaynerchuk ("GaryVee") on LinkedIn, you might have seen him use the following concept. The idea is to start with one big piece of ...
Back in 2011, Aaron Ross released his bestselling book Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of ...
Building a BDR/SDR Team from Scratch: 9 Best Practices from VP of Sales Josh Fosburg
We were thrilled to have Josh Fosburg (VP of Enterprise Sales - WordPress VIP) join us for a webinar focused entirely on building BDR/SDR teams from ...
Historically, when a B2B company built their BDR/SDR team, they would handle all the recruiting, hiring, training, and managing. This was true when ...
Accelerate Growth with Customer Success: 7 Best Practices from Carema Consulting
At least 90 percent of our blog's content focuses on new business sales, BDR teams, and/or content marketing. Even our name itself, Sales Empowerment ...
How Aligning Sales and Marketing Bolsters Pipeline: 11 Best Practices from Jason Torgler at A-Lign
Sales and marketing efforts rarely grow at the exact same pace. In some instances, marketing comes first and the sales team figures out, "Alright, what do ...
At Sales Empowerment Group, we love using a good sports metaphor in our blog posts. So, when we heard Tom Thibodeau, the current New York Knicks coach and ...
Building a BDR Program - 5 Things we Learned from Brian Bourke at SEKO Logistics
Last week, we hosted a webinar with special guest Brian Bourke, Chief Growth Officer at SEKO Logistics. During this (virtual) fireside chat, we asked Brian ...
How to Avoid Overspending on your Virtual Sales Team
Outsourcing sales and marketing is a significant growth driver when scaling your business. Virtual sales teams allow companies to acquire new customers ...
Artificial intelligence (AI) is perforating every industry in one way or another. When it comes to sales, AI has significantly changed how sales teams ...
Five Ways to Update Your Social Sales Strategy During Unpredictable Times
Navigating your social media sales strategy during an unpredictable and highly reactive news cycle can feel like a high-stakes tightrope walk, 20 stories ...
You know that Clark Griswold-esque house in the neighborhood? The one that's got a few blow-up snowmen in the front yard. Hundreds, if not thousands, of ...
Building a BDR Team: Creating a Winning Environment
This is an ongoing series about building a BDR team and overcoming some of the common challenges that arise—especially if it’s your first time building one ...
Building a BDR Team: Our new BDR is "afraid of the phone"
When building your BDR team, especially if you’re hiring right out of college, it’s common for a few new hires to come in and be reluctant - or downright ...
How to Get Your Company's Brand Strategy Ready to Rebound!
I’m writing this as the nation and particularly Chicago is fervently watching “The Last Dance,” the compelling documentary of the 6th championship season ...
Since Microsoft bought LinkedIn in 2016 for $26.2 billion, the platform has undergone countless changes. With those changes implemented, LinkedIn is still ...
Are You Watering Your CRM Garden for the Best Yield?
We all know that if you tend to a garden by preparing the soil, are diligent in watering, pull out weeds, and give the plants the necessary nutrients, they ...
How to Set Up an Effective Sales Training Program that Drives Outcomes
There is a lot that has been written lately by Gartner (Buyer seller journey) and others like CSO insights (2018 Buyer Seller gap) that highlights how ...
While visiting a new client recently this subject came up… “How can we do a better job of converting suspects and prospects into customers? What kind of ...
Driving Revenue Through Inbound and Outbound Techniques
Companies have problems. All sorts, shapes, and sizes. Sales solves a lot of those problems. Because of that, companies attempt to grow revenue in all ...
You Want to Be a Leader, But Can You Handle the Truth?
After being fortunate enough to be in positions of leadership for over 30 years, my experience taught me the truth of why leaders fail and succeed. Many ...
Recently I had the pleasure of speaking at SalesHacker Midwest here in Chicago. It was a dynamic mix of salespeople and sales leaders – B2B sellers in a ...
SCRIPTS KILL DEALS: The Real Reason Many SaaS Deals Fail
Employees within great SaaS companies adore their own technology; so much so that they seldom ask prospective clients what outcomes they need in order to ...
Imagine you’re watching Sunday Night Football. It’s overtime, and your favorite team is down to one last play. In the huddle, they call the only one that ...
How to Build a B2B Brand Strong Enough to Be Considered an Industry Leader
Marketing is about improving your odds of success and successfully branding your product or service is a powerful way of doing just that. Here are some ...
Developing your people and working through a learning and development plan is often a coaching experience that requires time, energy, and deep thought.
The evolution of sales continues to be everchanging; however, one thing stays very consistent: how do you fill the frontend of the sales funnel with leads? ...
Last week I had the pleasure of speaking at SalesHacker Midwest, here in Chicago. It was a dynamic mix of sales people and sales leaders - B2B sellers in a ...
Do you know the number one reason CRM system fail? User adoption. In fact, Forrester Research says “lack of user adoption is responsible for 70% of failed ...
Hiring Lesson from a 6-Year-Old – 'Straight from the Street Series' #2
When it comes time to find your next great sales all-star, one of the most frequent questions I hear on the street is, “What traits should I be looking for ...
Ups and downs, strikes and gutters—it's the world of sales. All reps struggle with the opposite poles of trying to find new clients while trying to take ...
What’s Your Sales Process? 3 Tips to Avoid the Big Fail
Depending on the source, either Ben Franklin or prominent, 1970s author, Alan Lakein, famously said that failure to plan was planning to fail. They were ...
How to Build a Healthy Inside Sales Team: An Overview
What are the best indicators of fitness? Turns out, it depends on who you ask. Experts like those in the U.S. Army or heading the YMCA, stick with four ...
As the demographics of the American workforce continue to change, we can expect to see a number of cultural shifts in the workplace. Corporate cultures ...
How an Outsourced Consulting Firm Can Optimize Your Sales Operations
Businesses that lack a consistent, efficient sales operation are likely to find themselves challenged by competitors better equipped for sales enablement, ...
How Sales Outsourcing Can Help Transform and Grow Your Company
There are many compelling reasons to consider sales outsourcing for startups, family owned-businesses, investment-backed businesses and established ...
Out of sight, out of mind — be it with clients or prospects, it’s a dangerous position for companies and their sales team to be in. Prospects may not ...
5 Sales Techniques that Set You Apart from the Competition
Regardless of the company or industry, every salesperson has competitors. It’s up to you to leverage your knowledge and sales expertise in order to set ...
As every salesperson knows, there are “easy” sales and there are “tough” sales. When a sales prospect becomes a buying customer, all’s right with the world ...
LinkedIn is among the most effective resources for networking available to sales consulting professionals and sales teams. Here are tips for leveraging the ...
