How To Set Expectations With Your CEO On Lead Generation
Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter. Or you’re the new CRO ...
The Top 10 Sales Metrics You Must Be Tracking (Part 2 of 2)
Last week, we published a blog article with five of the top 10 sales metrics you must be tracking. This week, we’ll continue the conversation with the ...
The Top 10 Sales Metrics You Must Be Tracking (Part 1 of 2)
How is your sales effort going? Are you hitting your numbers? If you’re like most of the CEOs I’ve talked with over the past few months, you’re up one ...
How do I know if my marketing is working? We get this question every week. How do I know if my agency is adding value and helping us? Another common ...
How To Select a HubSpot Agency for Your Technical HubSpot Work
Once HubSpot unlocked the back end of its platform, the entire suite of tools became just a little more complicated. This meant the limits of what you can ...
6 Areas to Audit for a High-Performing HubSpot Instance
Since becoming a HubSpot Solutions Partner over 12 years ago, the team at Square 2 has been in hundreds of HubSpot instances. Not only have we onboarded ...
20 Ways a HubSpot Admin Helps You Generate Leads and Revenue
Let’s be no fluff here – HubSpot has become much more complicated over the past few years. The HubSpot admin role is no longer a nice to have; for most ...
Measure Your Revenue Generation Efforts In A Single Score
We use scores to measure a lot of important aspects of our lives. A credit score measures how well we pay our bills and how much debt we’ve incurred. A BMI ...
8 Secrets To Moving Your Marketing Automation And CRM To HubSpot
Your marketing and sales efforts are evolving. You’re hiring more people, you’re leaning into creating a more remarkable sales process, and you’ve started ...
5 Ways To Generate More Leads Today From Your Existing Website Visitors
Want to generate more leads fast? One of the best ways is to turn your existing website visitors into new leads and potential sales opportunities by adding ...
How HubSpot Admins Help Generate More Leads And Close New Customers
At Square 2, we’ve been working with HubSpot for almost 13 years, and we’ve seen the product change dramatically over that time. Today, HubSpot is a highly ...
Your B2B Message Should Be Emotional, Engaging And Compelling
Let me know if this sounds familiar. You’re in your company’s leadership team meeting and you’re all discussing lead generation, sales performance and ...
How Healthy Is Your Business Around Revenue Generation? Find Out Here
If you’re reading any business articles, talking to any business people or attending business events, it should be clear to you that month-over-month ...
6 New Plays For Your Sales Team If You Want To Exceed Quota This Month
How did you do versus quota in January? How did your sales team do? What about February (we’re halfway through the month)? Are you going to hit it or miss ...
Tough Economic Times Signal A Return To Inbound Marketing Tactics
I’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last ...
Businesses run on systems. You have a system for paying the bills. You have a system for hiring. You have a system for firing. You have a system for ...
Find Out What You're Missing From Your Digital Marketing Efforts
The answer is a complicated one simply because the challenge of generating leads, new sales opportunities and new customers is also complex — especially ...
A Massive Checklist Of 25 Things You Need To Do To Generate Revenue
When it comes to hitting your month-over-month revenue goals, you have to do a lot of things well and do all of them simultaneously. It’s like juggling a ...
9 Sales Upgrades To Produce New Customer Revenue In Days, Not Months
Everyone asks us these questions: What can I do today to generate more revenue tomorrow? How quickly will the recommendations you’re suggesting start ...
What’s The Difference Between First-Party Data And Third-Party Data?
You’ve probably started to hear more about first-party data and third-party data. At INBOUND 22, it was a major topic of conversation. This is primarily ...
HubSpot CMS Vs. WordPress CMS – Which One Is Right For You?
We work with many companies that are considering moving their website from WordPress to HubSpot, and we get asked weekly: What’s the difference between ...
7.5 New Hacks To Keep Your Lead Nurturing Campaigns Producing Results
Today, marketing execution is hypercomplex. It has multiple moving parts with multiple tactics running simultaneously, and it’s supported by technology ...
The 10 Best Sales Questions To Increase Your Close Rate
I’ve been on more than 10,000 sales meetings over the past 20 years. I typically get involved when the prospect is well qualified and we’re putting ...
Why A Digital Marketing Agency Makes More Sense During A Recession
A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely ...
Demand Generation Campaigns Underperforming? 10 Upgrades To Make Today!
Unlike inbound marketing, which supports using gated content to turn a visitor into a lead and then nurturing them until they engage, demand generation is ...
The Website Upgrades That Always Drive Leads, Rankings And New Sales
Every business has a website. Every website has a variety of different pages. To you, all the pages might seem similar, but websites should have very ...
The Ultimate Guide To Best Practices Around HubSpot Portal Management
Does any of this sound familiar? You inherited the company’s HubSpot portals and they’re a mess, or your company recently purchased HubSpot, and you’re ...
6 Ways To Ensure You Get Leads For Your Startup In Weeks, Not Months
It’s the age-old question marketing pros are asked every single day: How long is this going to take? Business leaders want to know how long it will take ...
The Top 10 B2B Sales Improvement Tactics For Revenue Generation
We get asked to help out with marketing tactics frequently, and the improvements we’re asked to help out with are almost always because the company needs ...
10 Signals Your HubSpot Portals Might Be Messed Up
You just came out of a meeting with your CMO and CEO. The marketing results for the company are consistently mediocre. You’ve managed to generate a certain ...
Your Company’s Story Is Everything And Yours Gets A Failing Grade
So many companies think lead generation and revenue growth is about marketing or sales execution. In other words, the ads, the website, the emails, the ...
How To Rescue Your HubSpot Portal In Days, Not Weeks Or Months
Lately, we’ve been talking to a lot of people with HubSpot who seem to have let it get a little out of control. You might be in a similar situation. ...
How To Find Help When You Need HubSpot Technical Support
HubSpot has become exponentially more complex over the past few years. This is good and not so good. It’s good in that there is almost nothing you can’t do ...
7 Critical Capabilities CEOs Need in Their Digital Marketing Agency
Startups are tricky. Expectations are high, the work is endless and passion is a requirement. But even if you’re a CEO of a startup and you have all that, ...
9 Sales Improvements Clients See From The HubSpot CRM In The First 30 Days
Over the years, we’ve seen a wide variety of clients move from one CRM or another to the HubSpot CRM. In that time, we’ve documented what improvements our ...
8 Ways HubSpot Transforms Your Sales From Zero To Hero
We recently talked about how HubSpot can turbocharge your marketing. Today, we’re narrowing down into sales and covering how HubSpot dramatically improves ...
8 Ways HubSpot Transforms Your Marketing From Drab To Fab
You bought HubSpot and your lead flow hasn’t improved. You’ve tried to improve your marketing, but nothing seems to be working. You’ve done some emails, ...
