James Hayes is a dynamic builder and operator with deep expertise in revenue operations, data architecture, and go-to-market strategy. He leads SEG’s integrated RevOps offering, aligning data, technology, process, and people to deliver scalable, repeatable growth systems for high-performing organizations.

He brings over 15 years of experience driving operational excellence across SaaS, private equity-backed, and enterprise environments. His background spans enterprise CRM implementations, AI readiness frameworks, pipeline velocity design, and full-funnel optimization. He is known for creating structure in chaos and delivering measurable results that fuel revenue acceleration across sales, marketing, and customer service.

James lives in Des Moines, Iowa with his wife Ana and three children, Nadia, Aythan, and Isabella.