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Private Equity, BDR Teams, and... Tom Thibodeau?

At Sales Empowerment Group, we love using a good sports metaphor in our blog posts. So, when we heard Tom Thibodeau, the current New York Knicks coach and forme...

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Building a BDR Program - 5 Things we Learned from Brian Bourke at SEKO Logistics

Last week, we hosted a webinar with special guest Brian Bourke, Chief Growth Officer at SEKO Logistics. During this (virtual) fireside chat, we asked Brian how ...

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Recruit. Train. Manage. What we can learn from Tom Brady and Patrick Mahomes

Patrick Mahomes was the 10th pick in the 2017 NFL Draft. Second quarterback taken.

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How to Avoid Overspending on your Virtual Sales Team

Outsourcing sales and marketing is a significant growth driver when scaling your business. Virtual sales teams allow companies to acquire new customers faster d...

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Use AI to supercharge your lead generation

Artificial intelligence (AI) is perforating every industry in one way or another. When it comes to sales, AI has significantly changed how sales teams approach ...

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Five Ways to Update Your Social Sales Strategy During Unpredictable Times

Navigating your social media sales strategy during an unpredictable and highly reactive news cycle can feel like a high-stakes tightrope walk, 20 stories above ...

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Not all marketing is measurable

You know that Clark Griswold-esque house in the neighborhood? The one that's got a few blow-up snowmen in the front yard. Hundreds, if not thousands, of Christm...

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Building a BDR Team: Creating a Winning Environment

This is an ongoing series about building a BDR team and overcoming some of the common challenges that arise—especially if it’s your first time building one out.

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Building a BDR Team: Our new BDR is "afraid of the phone"

When building your BDR team, especially if you’re hiring right out of college, it’s common for a few new hires to come in and be reluctant - or downright petrif...

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