About Our Client: Azimuth, LLC, based in Bensenville, IL, is a full-service human resources organization specializing in the complete management of contingent/contract or temp-to-hire staffing needs. In this very, very competitive business, Azimuth needed a strong partner to build an email campaign to attract job applicants and secure new client companies — their choice was Sales Empowerment Group.
Results: We’ll let Azimuth tell you how the email campaign has been going:
“In the last three months, Azimuth — since partnering with Sales Empowerment Group and Sales University Group — has grown its active placements by 75% and we’ve grown our weekly revenue by 50%.”
— Jae Sherman,
V.P. Sales and Development, Azimuth LLC
- Our email campaign consisted of a three-pronged attack to support our Sales University Group outbound campaign:
- An introductory “digital flyer” highlighting Azimuth’s innovative approach, with a strong call to action.
- A digital postcard aimed at qualified candidates, punchy and no-nonsense.
- Personalized emails segmented to cold and warm prospects, with a call to action emphasizing a consultative approach.
- Want to discuss how a professional email campaign can attract new business? We welcome an opportunity to learn more about your objectives.
Private Equity Companies Select SEG for Sales and Marketing Solutions
We’ve partnered with several private equity firms, including Hammond, Kennedy, Whitney & Company, Inc. of Indianapolis. We have been asked to support four of their portfolio companies including two companies based in California, one in Michigan, and another in Canada. The scope of their business varies from cutting edge retail loss prevention technology, to a water and air treatment business, a leadership training company, and a firm that produces in-store point of sale displays for the largest retailers in the world.
While their business focus may be across the board, their need for insightful go-to-market sales and marketing strategies is the same. In fact, here is what Kent Anderson had to say about the SEG approach:
“SEG doesn't sell you a single solution, they listen, learn and recommend a thoughtful and compelling approach.”
— Kent Robinson,
Principal, Operations, Hammond, Kennedy, Whitney & Company, Inc.
If you are involved in private equity or know someone who is, please let them know about the SEG approach to outsourced sales and marketing solutions.
Two New Websites Launched!
Last but not least in this month’s news, we’ve launched two new websites — a new site for Sales Empowerment Group, and a new site for Sales University Group.
If you’d like to learn even more about how we can help accelerate growth in your business, please contact us now. We’re ready to help you take on any challenge you’re facing.