Lead Generation & Pipeline PROCESS
Sales Empowerment Group (SEG) helps companies of all sizes with lead generation. We have developed a unique model that dramatically increases the number of qualified meetings. With our proven model we have outperformed the industry standards dramatically.
Why Outsourced Lead Generation?
As any B2B organization knows, maintaining a full pipeline of qualified sales leads can be very challenging. Finding sales leads requires that your highly paid sales professionals spend hours trying to identify the one lead out of dozens who is a genuinely promising prospect. Once prospects are identified, a great deal of additional time is consumed in attempting to develop those prospects into customers — a process that can take days, weeks, months or years, depending on your sales cycle and the prospect’s current situation.
By outsourcing business lead generation to SEG, your company can reach an entirely new level of sales efficiency. Instead of sales reps (or internal support staff members) spending time qualifying leads, they can apply that time to what they do best, and what you pay them to do — close sales, sell new products and services to existing customers, and build solid, long-lasting customer relationships. B2B companies that manage the sales team’s time in this way build a foundation for rapid, predictable revenue growth.
A Leader in Lead Generation
All lead generation companies are not alike. SEG recognizes that B2B organizations have complex value propositions and sophisticated customers. Because of this, our sales lead generation company, Sales University Group, takes a thoughtful and strategic approach.
We take the time to understand your value proposition; the unique attributes of your company, your products and services, the key decision drivers of your typical customer, and the needs and challenges of your prospects. This in-depth discovery enables us to develop a lead generation strategy that resonates with qualified prospects, and that flows from and supports your marketing campaigns.
When communicating with your prospects, we put your brand in the best possible light with every contact. By making a good first impression, we hope to generate a sale quickly, but if that’s not possible, we want to ensure that customers will want to work with you, because they see you as an outstanding potential business partner.
A fast-paced, competitive market is ideal for SEG
Getting the attention of prospects and closing the sale are tough challenges, but we’re up to the task! Lead generation is our business, and we have had years to hone strategies and tactics that work.
Rather than have your staff spend valuable time learning the subtleties and complexities of lead generation, leveraging SEG’s sales lead generation expertise gives your top talent more time to close deals. This is how top-growth firms accelerate revenue growth and surpass even the most aggressive sales goals.
We do not provide cookie-cutter solutions; instead, we combine our knowledge of lead generation best practices with a thorough understanding of your products, services, marketing programs, and value proposition — to create a unique lead generation strategy that works for you. We are the premier lead generation company that is trusted by small, medium and large organizations, as well as many Private Equity and Investment Firms.
Brant InStore Case Study
Problem: Brant InStore is a Canadian based large-format print provider servicing major North American retailers such as Ulta Cosmetics and Dunkin’ Donuts. But they needed to create a more predictable revenue model – using sales, marketing, and management tools to generate demand and drive incremental sales and retain key current accounts.
Solution: SEG assigned a VP of Sales and CMO team to
- A custom Sales Playbook that assessed the gaps and opportunities in the market
- An account planning process to establish a formal lead generation process
- A new CRM platform, along with training and user adoption
- A marketing plan, featuring a new website and lead generation campaigns
42 MEETINGS SET, RESULTING IN 5 NEW DEALS CLOSED WITH SUPPORT OF SEG
“The team at SEG hit the ground running by building a meaningful prospect pipeline, creating an ROI drive trade show strategy and rebuilding our marketing materials including a new website and outbound email campaign. We are firing on all cylinders!"
- John Paul DeBoer
CEO, Brant InStore
WHAT OUR CLIENTS THINK
“Sales Empowerment Group are movers and shakers. I don’t know how they do it, but wow can they get things done! CEO Brian O’Neil orchestrated a wonderful team of experts that will take my company to the next level. And they are all real straight shooters. If they say it’s going to happen … take it to the bank! I’m so glad to have come to know SEG. I would strongly recommend SEG without hesitation."
— Michael Trattner, President, Excelerated Learning Systems
14 Sep 2018
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