ProAct Case Study
Problem: ProAct Services is a Michigan based provider of industrial air and water treatment services. The company and their Private Equity owner were interested in improving sales and marketing effectiveness to help source and close larger deals nationwide.
Solution: SEG delivered a comprehensive assessment of the challenges and opportunities confronting ProAct. The SEG solution included sales leadership, coaching, training, CRM optimization, and a complete digital transformation of key marketing initiatives. During their time together, SEG helped ProAct realize an impressive sales growth of +21%, making them well positioned for acquisition by an industry leader.
+21% REVENUE GROWTH YEAR-OVER-YEAR, RESULTING IN SUCCESSFUL EXIT FOR PRIVATE EQUITY COMPANY
“The sales and marketing team at SEG has provided exceptional value and contributed to many foundational operating improvements of ProAct. Their work has helped position the company for a successful sale to an industry leader after a four year hold period by HKW.”
- Mike Foisy
Lead Operations Partner,
Hammond, Kennedy, Whitney & Co.
WHAT OUR CLIENTS THINK
“Sales Empowerment Group are movers and shakers. I don’t know how they do it, but wow can they get things done! CEO Brian O’Neil orchestrated a wonderful team of experts that will take my company to the next level. And they are all real straight shooters. If they say it’s going to happen … take it to the bank! I’m so glad to have come to know SEG. I would strongly recommend SEG without hesitation."
— Michael Trattner, President, Excelerated Learning Systems
SEG helped a Silicon Valley startup company, Konnect Labs, profitably launch its product in over 15 different countries and in the U.S., driving first-year revenue of over $5 million.