Bell Fuels Case Study
Problem: Bell Fuels, a 100+ year-old, Chicago-based business, provides an array of industrial fuel solutions for construction, hospitals, municipalities. In an industry that is increasingly becoming swallowed up by big businesses, with competitive prices, Bell Fuels needed a way to turbo-charge its sales and digital marketing efforts to keep pace with the competition.
- Market research delivering key insights on customer pain points
- A new lead generation website and supporting email campaigns
- Sales University Group lead generation specialists focused on filling the top of the outside sales teams pipeline
+75% OVER MONTHLY GOAL FOR MEETINGS SET BY UTILIZING SEG LEAD GENERATION TEAM
“Within 5 months of working with the Bell Fuels team, I was able to set 105 appointments per month equating to 175% of our goal. Bell Fuels closed several of those deals and I’ve produced a pipeline of promising opportunities.”
- Josh Akers
Business Development Rep,
WHAT OUR CLIENTS THINK
“Sales Empowerment Group are movers and shakers. I don’t know how they do it, but wow can they get things done! CEO Brian O’Neil orchestrated a wonderful team of experts that will take my company to the next level. And they are all real straight shooters. If they say it’s going to happen … take it to the bank! I’m so glad to have come to know SEG. I would strongly recommend SEG without hesitation."
— Michael Trattner, President, Excelerated Learning Systems
SEG helped a Silicon Valley startup company, Konnect Labs, profitably launch its product in over 15 different countries and in the U.S., driving first-year revenue of over $5 million.